It’s official Christmas is absolutely everywhere every day. Today I saw a Facebook post about wamageddon and thought about the ease of getting through to Christmas day. I’m no longer sure about this.
Just before catching the train, I decided to get a nice fresh black coffee and it was given with a smile. I then looked at the cup- a Christmas cup.
After work I went to Aeon supermarket to buy a drink and while ignoring the Christmas seasonal displays with a practised ease, I started humming. I had unintentional started humming the music the store was playing which turned out to be a synthesised version of last Christmas.
It was then that I saw the signs above the sushi section, above the bento section above every section. The signs stated in perfect English, so I had no excuse about not seeing them, the words “Merry Christmas”.
I have moves to a country where many consider Christmas to be a strange foreign thing but its everywhere. I even asked my collegues if their children prefer Christmas or New Year’s day and all stated Christmas, due to the gifts they receive instead of money at new years (called お年玉 or otoshidama).
I believe November should be called pre-Christmas month as I cannot escape it. Please ignore the fact I bought a wrief and I immediately placed it on my door….. my annoyance still remains firm.
On the 22 of November Frozen 2 is being released and I hate to say it but it does look good.
Regardless of this, the advertising and promotion has scarcely started but there are hints of its’ coming: case and point- Aeon.
What I love about this promotional stand is that it consists of just cakes and Japanese treats and there is nothing long lasting on sale.
What I enjoy the most is that its’ release seems mostly unknown or more likely is being ignored by my Japanese colleagues that have children.
When looking into the products in more detail, they are contain quite a few artificial ingredients and all are highly processed, high in fats, sugar, and calories. The impression this gives is along the lines of enjoy being lazy while eating all the calories. Nutrition and health are not as important as people buying the products (none of which were being bought).
Perhaps I was being a bit harsh- there are bottles of green tea that also are decorated with Frozen 2 advertisements, along with sweets, chocolate and ice cream- I have yet to see an action figurine prior to release. I guess that is to come and just before Christmas/ New Years’s in Japan (when children receive money to allow them to buy things with called Otoshidama [お年玉] ).
Let’s just hope there is no song which will be repeated for months (although I can still enjoy let it go- when I want to listen to it and not being forced to).